Limited Availability of Entry Level Homes, Apartments Threatens American Dream of Homeownership

May 18, 2016

MIAMI, May 18, 2016 /PRNewswire/ — Housing demand continues to surge, but the limited availability of entry-level homes is stifling the American Dream of homeownership for many Americans, according to Bruce McNeilage, founder and CEO of Kinloch Partners. McNeilage made his remarks as part of a panel discussion at the IMN Conference here today.

“There is significant pent-up demand for single-family housing as the economy improves and interest rates remain low,” McNeilage said. “However, most builders are still aiming for the high end, leaving a vast and underserved market of working-class, middle-class and entry-level buyers.”

According to the United States Census Bureau, the average price for a newly constructed home in March 2016 was $356,200.00. Median household income in 2016 is $53,657.00, or 15 percent of the average new home price. In 1986, the average new-home price was $111,900.00, while median household income was $24,887.00, or 22 percent of household income.

Even rental properties tend to cater to the high-end customer. In Atlanta, for example, 91 percent of multi-family housing projects were aimed at high-end customers in 2015.

Millennials, the generation between the ages of 18 and 34, now outnumber Baby Boomers (ages 52 to 70) 75.4 million to 74.9 million. Given that Millennials are at the early stages of their careers, their salaries simply don’t match up to average new-home prices.

“The largest group of consumers in the United States, demographically speaking, are the Millennials,” McNeilage said. “The real-estate industry needs to wake up to the fact that we are pricing too many people out of the American Dream. We must look for ways to provide more affordable-housing options that cater to young buyers.”

McNeilage is a partner in the Solo East Condominium development in Nashville, Tenn., and says it is the type of housing that more developers will build in the coming years. The development is in an up-and-coming Nashville neighborhood, is moderately priced, but includes high-end amenities such as granite counter tops. McNeilage says this type of development, either as a rental or as purchase, is needed to fill current and future demand.

“Working Americans – policemen, firemen, teachers – and young and upcoming families need their housing needs met, and it’s up to the entire industry to come up with affordable solutions,” McNeilage said. “Otherwise, the American Dream of homeownership is going to collapse under its own greed.”

About Kinloch Partners, LLC

Kinloch Partners, LLC is a real estate investment company formed in 2011 by childhood friends Bruce W. McNeilage and Christopher P. Zachary, who met on the playground at Kinloch Elementary School in Dearborn Heights, Michigan, in the mid-1970s.  The company specializes in providing a path to home ownership for new homeowners through new construction, home renovation or investment in financially distressed real estate properties.

About Information Management Network (IMN)

IMN, founded in 1994, is a global organizer of institutional finance & investment conferences. In 2004 the business was acquired by Euromoney Institutional Investor PLC, a UK company listed on the London Stock Exchange. The Structured Finance division of IMN produces Securitization, Covered Bond, CLO and other Debt Capital Market conferences globally. The Real Estate division produces educational and networking forums for Real Estate Opportunity & Private Fund, Mezzanine Lending, Non-Traded REIT, Single Family Rental Investments, Data Centers, CFOs, General Counsels and Bank & Special Asset Executive professionals. And the Investment Management division produces educational and networking forums for institutional Investors. This division caters to Index & ETF Investing, Public Funds, Foundations & Endowments, Alternative Investments, Securities Lending and Distressed Investing professionals.

By Bruce McNeilage July 28, 2025
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By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
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