Three Questions with Bruce McNeilage

October 2, 2019

Local developer discusses the challenge of offering attainable housing

AUTHORS  William Williams

Bruce McNeilage is CEO and co-founder of Kinloch Partners and Harpeth Development. A veteran Nashville-based developer and real estate investor, McNeilage has garnered local headlines the past few years for his work in South Inglewood (Solo East), Williamson County (Fairview Station) and in the Crooked Creek and the Derryberry Estates subdivisions on the Maury County side of Spring Hill.

What is “affordable” housing?  

Affordable for one person may not be affordable for others. A waitress living in Nashville may only be able to afford $400 a month and a doctor living in Brentwood has a mortgage payment of $5,000 a month.

Workforce housing, affordable housing, attainable housing … each term can have a negative connotation. I struggle with what to call it. I often use “middle-class housing,” which in Nashville is, unfortunately, between $250,000 and $350,000.

I’m a boutique developer. The other type of developer is financed by a bank, insurance company or pension fund. Those development companies do larger projects. My job is to deliver a product that few other developers are offering. I realize there is a little ego in that goal. But I stand on the shoulders of folks who came before me and want others to eventually stand on my shoulders.

What is Nashville’s main challenge for creating a diversity of housing (design styles, price points, sizes, condo/free-standing single-family, etc.)? And what mid-sized city can offer tips?

Increased density is desired, encouraged and necessary due to land costs and land scarcity.

Eventually, there will have to be an increase in smaller houses and condos offered. Affordable/attainable housing will have smaller square footage than ever before. There will also be a push to build in areas that in the past were not desirable. Look at Dickerson Road and the TSU/City Heights areas, for example. The next big push could be Clarksville Pike.

We’ve become a rentership society, and I understand the importance of having quality rental residential product. But the largest asset for most people is their homes, and we need as many reasonably priced for-purchase residences located as close to downtown as possible.

Gallatin Road used to be Dickerson Road. Now Dickerson will see new housing. In 15 years, Dickerson will offer nice buildings with residential, art, music, retail, restaurants and bars. Most people are familiar with the street now. To a certain degree, I’m surprised the progress the past five years has not been as significant as I, and others, was expecting.

I believe I have a knack for looking at demographic changes and placemaking trends. I want to get ahead of the curve on Clarksville Pike, West Trinity Lane and Dickerson. I’m high on those areas because they physically connect to one another and, by extension, to the urban core. The urban planning experts say, “Connect the dots.”

At this point, you can’t as easily or affordably go south or west of downtown to develop. So I’m focused on the north and northeast. And now that I’ve done this a few times, it’s easier to work with the bankers.

Regarding creating reasonably priced for-purchase residential product, Nashville can look to Austin, Raleigh and Greenville/Spartanburg, South Carolina. And Atlanta recently announced a big initiative. Regardless of what city, the effort must be focused on public/private partnerships.

The median household income for Nashville is about $65,000. The old rule is that no individual or family ideally should pay more than one-third of annual income on housing costs. That’s about $22,000 per year on housing in this market, and lots of folks pay a good bit more. Thoughts? And similarly, what is a noteworthy multi-unit residential building that offers reasonably priced, quality units?

Unfortunately, with many younger buyers having student loan debt and making wages outpaced by the cost of living, housing costs in this city are difficult to meet. This leads people to seek second jobs or roommates — out of necessity.

I want to offer some affordable for-rent free-standing homes. But I’m about 50-50 on this issue and need to decide soon. So I might do a 180 at Derryberry Estates and make them all for-purchase. If so, they will be the least expensive for-sale homes in the Spring Hill segment of Maury County.

A reasonably priced quality project is Alloy (in South Nashville on Tech Hill). Mark Deutschmann and Core did a great job by offering a price-attainable product in an up-and-coming area with units with very nice views.

By Bruce McNeilage July 28, 2025
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By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
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