The True Cost of Owning a Home

April 24, 2025

Without a Full Understanding of Homeownership Costs, Residents Cannot Make Good Financial Decisions.

There are countless government organizations and housing advocacy groups out there mercilessly drumming the message that owning a home is better than renting into our ears. While there are many benefits to homeownership, however, it is not necessarily going to be the right solution for every household or even the best and most responsible route for a certain population of residents. Thanks to the ubiquitous messaging portraying renting a home as, essentially, a means of “settling for less,” individuals may make decisions about homeownership that cripple them financially in the years following the home purchase. For this group, renting a safe, affordable, pleasant property – often single-family – can be a great advantage both financially and for everyone in the household from the oldest adult to the younger child.

 

Consider, for a moment, the cost of renting vs. owning a home:

 

In April of this year, Bankrate.com released the results of a study indicating renting a home is cheaper than paying a mortgage in all 50 of the largest U.S. metros in 2025.
 
Why is this important? For starters, think of the vastly superior and more diverse employment offerings associated with residence in a major U.S. metro area. While there are many younger, single professionals who have elected to live in more rural areas of the country in order to be able to afford to own their own homes, households with children are less likely to withstand the costs associated with decreased job diversity, not to mention that more rural areas tend to have fewer academic options for school-age children. 

According to the same study, the average mortgage payment is 38% more every month than average rent. Even many mortgage brokers are opting to go the rental route!
 
Paul Leara, a mortgage broker based in Birmingham, Alabama, told Bankrate.com, “I did not give into the pressure of everybody else around me saying ‘You [must] buy so you can build equity.’” In Leara’s case, he allocates his savings on housing into other investment vehicles he believes are more attractive, such as certain stock investments. 

Homeowners insurance rates are negatively influencing home purchases. As homeowners insurance rates rise and policies become more difficult to obtain thanks to a variety of weather- and climate-related factors, homebuyers are finding they must settle for purchasing far less house than they need for their families in order to access appropriate property insurance.


For example, in Texas alone, 160 insurance companies have pulled out of the state entirely, and premiums increased more than 18% in 2024 alone. Homeowners insurance increases are directly related to household decisions to travel less (81%), cut back on groceries (61%), and reduce medical spending (21%). These are all significant factors in quality of life that a resident who chooses to rent may ultimately exert more control over than a property owner.

 

The Cost of Basic Home Maintenance

 

If you still are not convinced that homeownership is not the best route for everyone, then consider another element outside of purchase price, affordability, and protection costs: basic home maintenance. The common rule of thumb for home maintenance financial management is to budget between 1% and 4% of a property’s value for maintenance and repairs.

 

If a real estate investor owns a large portfolio, they may be able to save on some of these expenses simply because they are handling maintenance on a larger scale, but for a homeowner dealing with only one property, 4% is definitely a better number. For a homeowner, this number will also increase as the age of the property increases. A 1-4% range will account, with a solid homeowners insurance policy, will usually account for routine maintenance (on the lower end of the scale) and potential repairs and even replacements (on the upper end of the scale).

 

For example, if a home is valued at $200,000, the owner should budget a minimum of $2,000 and, ideally, at least $8,000 for maintenance alone. In some cases, homeowners base cost of maintenance estimates on their total costs associated with mortgage, property insurance, and property taxes. In this scenario, a home with a total cost for these three elements of $1,950 would allocate a minimum of $195 each month for maintenance. Note that if the money is not spent, it should be allowed to accumulate over time.
 
Of course, there are additional factors that go into the cost of repairs and maintenance on a home:

 

Size
Larger homes tend to have more surface area both outside and inside, meaning more systems to maintain and more square footage to protect and possibly repair. Larger homes mean larger costs for homeowners, while renters are more likely to have fewer size-related responsibilities when it comes to living in a home with higher square footage.
 
When it comes to size, conventional wisdom dictates budgeting a dollar for every square foot. For example, a 2,000-square-foot home should allocate $2,000 annually for basic maintenance. If this is a lower number than your 4% (unlikely), then go with the higher number because you will have to perform maintenance eventually and parts are likely to cost the same amount even if the home has a lower value relatively than other comparable properties. 

Homeowner Skills
Homeowners who handle their own repairs may be able to keep fiscal costs low, but it will come at the cost of time, labor, and materials. In many cases, the cost of maintenance that is factored into rents is not even as high as how much a DIY homeowner will end up paying to handle an issue on their own. 

Location
Naturally, the location of a property and associated regional differences in labor costs and material prices will impact maintenance and repair expenses.

 

If you’re wondering what types of repairs and improvements can be classified as “basic” or “common” maintenance costs, then take a look at the list below in order to get an idea of where all that budgeted money goes for a homeowner:

 

Routine repairs

  • small fixes
  • pest control
  • basic maintenance like HVAC maintenance, preventative monitoring and upkeep

Major repairs

  • Roof repairs and replacement
  • HVAC repairs
  • Plumbing repairs and replacements
  • Electrical work

Upgrades (nondiscretionary and discretionary)

  • Replacing appliances
  • Replacing flooring
  • Cosmetic repairs and improvements

 

How the Homeownership Message Needs to Change

 

It is indisputable that owning a home can be a great way to accumulate wealth over time, but we need to stop telling households that it is the only way to achieve true financial success. For some, access to better schools, a higher quality of living, better jobs, and even just the peace of mind that comes from knowing someone else is responsible for a lot of the costs and headaches associated with owning a home far outweigh accumulation of equity, particularly in the event that the resident chooses alternative means with which to build wealth and investment capital. It is never okay to create messaging that shames renters; they are often doing the best thing for themselves and their families by electing to rent a home instead of buy one.
 

By Bruce McNeilage July 28, 2025
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By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
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