Man aspires to preserve the American Dream during affordable housing crisis

August 31, 2018

 

FAIRVIEW, Tenn. (WZTV) — While Nashville booms and more high rises go up, finding an affordable place to live in Nashville and its suburbs is kind of like traffic, a problem that’s not going away anytime soon. FOX 17’s Stacy Case got an up-close look at an unorthodox approach to put roofs over heads and the Midstate man determined to keep the American Dream alive.

Renter Eddie Baida moved here a month ago from Miami for a better life for his family.

“I was getting a little bit desperate. We couldn’t find a house,” Baida said. “We stayed at our friend’s house for a month trying to find a house.”

The middle of the road price for a home in the US is about $275,000, but in Nashville it’s $359,000.

“Homeownership has been declining for six decades and if we don’t fix this, in my opinion, it’s going to be the greatest societal failure of our generation,” Bruce McNeilage of Kinloch Partners said.

The Wall Street Journal has twice featured Brentwood’s McNeilage for one reason. Not because he’s building glitzy condos in the “IT” city, but because he’s not.

McNeilage is on a one man mission, in a race against time, to bring back the American Dream. The development FOX 17 News visited is Fairview Station. It’s an example of one of the unconventional models McNeilage uses to get the middle class back into buying. Tenants like Baida rent to evenutally own.

“I don’t want to collect houses like baseball cards. My job is to take the training wheels off for some of these people,” McNeilage said.

So, McNeilage helps them along the way by selling the homes under appraised value and helping pay some of the closing costs. Baida said in a couple of years, he thinks he will be ready to go from renting to buying.

McNeilage is already replicating this in cities across four states with similar affordable housing issues, because he says there are really no houses or condominiums that people like first responders, nurses and teachers can afford.

Solo East in East Nashville is another unorthodox affordable housing model. McNeilage let potential buyers put down just a $500 down payment. At closing that translated into $30 to $40 thousand in equity. His company had to rent out part of Nissan Stadium to handle the crowds. He sums it up this way, “I don’t really do things that are fancy like The Gulch or million dollar condos. That’s what other people do. I’m on the other side of the tracks and I, quite frankly, don’t know anybody else who is.”

McNeilage believes he is proving there’s money to be made there if your passion is in the middle class niche.

How is McNeilage able to do this you ask? Well, the shortage of affordable homes has piqued Wall Street’s interest. Large real estate hedge funds are standing at the ready to buy up homes like McNeilage’s giving him a way out if they don’t sell. He says he hopes others will follow his lead, but land availability is the biggest hurdle right now.

By Bruce McNeilage July 28, 2025
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By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
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