EXCLUSIVE: Georgia real estate investor intends to buy 90,000 shares of Atlanta bank’s stock

May 24, 2016

May 20, 2016, 3:47pm EDT

Original post here: http://www.bizjournals.com/atlanta/news/2016/05/20/exclusive-georgia-real-estate-investor-intends-to.html

Credit: Phil W. Hudson
Staff Writer
Atlanta Business Chronicle

A Kennesaw, Ga.-based real estate developer is taking aim at one of the nation’s largest minority-owned financial institutions.
Bruce W. McNeilage, who is white, told Atlanta Business Chronicle he intends to buy 90,000 shares of Citizens Bancshares Corp. (OTCBB: CZBS), the parent company of Atlanta-based Citizens Trust Bank, in the coming months.
McNeilage, co-founder of Kinloch Partners LLC, said several of his business associates are also looking to acquire significant shares of stock as well.

Bruce McNeilage

Bruce McNeilage

“I believe shareholder value is not being maximized and I believe the bank is not as profitable as it could be and I’m looking to work on a collaborative basis with the board and the senior management to solve these issues,” he said.

McNeilage isn’t aiming at the bank with an unloaded gun. He has experience in banking and in doing business in Atlanta.
McNeilage started his career in banking at Citizens and Southern National Bank in 1988 and Kinloch Partners has invested nearly $25 million in metro Atlanta in the last five years.

“Our goal as a developer is to continue to provide affordable housing for rent or purchase in Atlanta, but it’s important to have a banking partner that is truly committed to meeting the needs of the entire community,” McNeilage said. “Citizens Trust Bank can only meet the community’s needs if it is run profitably and continues to reinvest those profits back into the Atlanta community. Our intention is to work with the current management team to make sure the bank unlocks shareholder value and increases profits to create more wealth in the community.”

McNeilage believes the bank’s leadership has grown complacent. He cited the fact that there have been no new board members added in the last 12 years and that the average tenure on the board is 20-plus years.

“The lack of diversity at the board level is also a concern,” McNeilage said.

Today, Citizens Trust is the largest African-American-owned bank in Georgia and among the top five nationally. But its roots are deep in the Sweet Auburn community of Atlanta.

Citizens Trust was founded on Aug. 16, 1921, by Herman Perry, who had tried to be fitted for a pair of socks at a white-owned store and was refused. Perry and four other partners — known as the “Fervent Five” — formed Citizens Trust so that blacks could own and operate businesses independently of white-owned institutions, according to the New Georgia Encyclopedia.
Citizens Trust, which was first located on Auburn Avenue, was instrumental in the building of wealth along Auburn Avenue–once called “the richest Negro street in the world.”

In 1969, the bank moved into its own headquarters building at 75 Piedmont — on the same block as another anchor institution — Atlanta Life Insurance Co. After nearly 50 years at 75 Piedmont, Citizens Trust relocated to 230 Peachtree St. in early February.
The bank could not be reached for comment.

As of Dec. 21, Citizens Trust had total assets of nearly $338 million and total deposits of nearly $329 million.
The bank’s shares were trading for $8.00 as of May 20 at 9:30 a.m.

Story Credit: Phil W. Hudson
Staff Writer
Atlanta Business Chronicle

By Bruce McNeilage July 28, 2025
To view this post on "X" please click this link: https://x.com/YahooFinance/status/1949937657582407929
By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
By Bruce McNeilage July 28, 2025
High interest rates and prices aren’t deterring firms from snapping up single-family properties
By Bruce McNeilage July 11, 2025
Institutional ownership of rental houses will likely continue for several key reasons:
By Bruce McNeilage June 25, 2025
Why 2025 may test the resilience of commercial real estate as nearly $1 trillion in loans come due.
Show More