Demand for condos soars in Nashville region

November 27, 2017

Original story here: http://www.tennessean.com/story/money/homes/2017/11/24/demand-condos-soars-nashville-region/887404001/

New population estimates from the U.S. Census Bureau show the Nashville metro statistical area added 36,337 people during the one-year stretch that ended July 1, 2016, meaning the region grew by an average of 100 people a day over those 12 months.

Lauren Jacobs bought her condo in downtown Nashville’s Encore building because of its convenient location, lock-and-leave lifestyle and amenities including 24-hour concierge service.

It turned out to be a good investment, as well. Five years later, Jacobs is selling her condo and expects to nearly double her money.

“I’m very pleasantly surprised,” she said.

“I’ve already had people contacting me,” said Williams.

Condos are flying off the shelves across the Nashville region, from lakeside residences in Gallatin’s Foxland Harbor neighborhood to Franklin’s Westhaven and Berry Farms master-planned communities.

Mark Zaleski / For The Tennessean

To meet demand, builders are bringing more to the market. Prices range from $199,000 at Solo Lofts on Dickerson Road and $234,900 at Core Development Services’ planned Segment at Pillow in the Wedgewood-Houston neighborhood to more than $1 million at the new 1212 building on the edge of the Gulch.

Developer Bruce McNeilage expects demand for Solo Lofts to mirror Solo East, the condo development at 1118 Litton Ave. in East Nashville.

“At Solo East, we sold 34 condos in two hours,” said McNeilage, a partner in Harpeth Development.

“There is a strong appetite from buyers. Many people can’t afford a house and are willing to live in a smaller space,” he said.

Core’s plans for Segment in Wedgewood-Houston include 26 flats and eight townhomes. The company expects to begin site work next month at the corner of Merritt Avenue and Pillow Street. Village Real Estate service has begun pre-selling residences.

Flats will range from 742 square feet to more than 1,000 square feet. Some will have rooftop decks or balconies.

In Franklin’s Westhaven community, buyers snapped up condos being built by Ford Custom Classic Homes. The company is building 16 residences in a four-story mixed-use building with commercial space on the first floor.

Regent Homes has built 60 condos in Westhaven in five three-story buildings. In Berry Farms on Franklin’s south side, Regent has built 60 and is developing 16 more. Recently listed prices in Berry Farms range from the high $300,000s to $499,175.

On the shore of Old Hickory Lake, 22 condos are under construction in the Foxland Harbor golf community. A total of 77 are planned. Prices range from $355,000 to $775,000 and sizes range from 1,536 to 2,864 square feet.

Price, location and lock-and-leave convenience are the reasons many people choose downtown condos, said Williams, the Exit Realty Elite co-owner. They are especially popular with musicians and as second homes.

“You can go on the road for a month and everything’s fine. You can’t do that with a house,” he said.

Jacobs, who lived at Encore for five years, enjoyed walking to Predators and Titans games, as well as “all the best restaurants.”

She decided to sell her unit after getting married. She purchased the condo, her first home, for $215,000 in 2012. Prices have risen since then and it is currently listed for $409,900.

“I moved back from college and didn’t want a whole house to take care of. In the past years it’s gone up so much. I think it’s just the growth of Nashville,” said Jacobs.

Marabeth Poole, a Realtor with the LCT Team of Parks Realty, said clients often are looking for a lifestyle.

“For someone buying a condo in Nashville right now, it is the perfect time with all of the exciting growth and change attracting people from all over the world to Music City. Living in a condo in downtown Nashville is the perfect location for walking to restaurants, shops, concerts and sporting events. If you travel, it is a quick ride to the airport,” said Poole.

“For an active, busy life, a condo in downtown Nashville is the perfect solution for easy living, fun night life with great amenities,” she said.

By Bruce McNeilage July 28, 2025
To view this post on "X" please click this link: https://x.com/YahooFinance/status/1949937657582407929
By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
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