Build-To-Rent in the Spotlight

February 2, 2026

As housing affordability and availability continue to challenge communities across the United States, the build-to-rent (BTR) model is stepping into the spotlight as a compelling solution. In recent discussions, Bruce McNeilage of Kinloch Partners shared valuable insights into why this sector is growing rapidly and how it’s reshaping the single-family housing landscape.


A Rapidly Growing Housing Segment

Build-to-rent communities — neighborhoods of newly constructed single-family homes designed specifically for renters — have expanded significantly over the past several years. What began largely in Sun Belt markets such as Texas and the Southeast has now spread nationwide, reflecting strong demand for high-quality rental housing.


Unlike traditional rental models, build-to-rent adds new housing supply to the market rather than competing with would-be homeowners for existing inventory. This distinction has made the sector increasingly attractive to developers, investors, and policymakers alike.


Why Renters Are Choosing Build-to-Rent

One of the strongest drivers behind the growth of build-to-rent is renter preference. According to McNeilage, residents are drawn to the space, privacy, and lifestyle benefits of a single-family home — features that apartment living often can’t provide.


Another key advantage is tenant stability. Build-to-rent residents tend to stay longer, averaging four to five years, compared to roughly two years in traditional apartment communities. This longer tenure benefits not only operators and investors, but also neighborhoods, as residents become more engaged in their communities and local economies.


Who Is the Build-to-Rent Renter?

The typical build-to-rent resident may surprise some observers. These renters are often:

  • College-educated professionals
  • In their 30s or early 40s
  • Earning strong household incomes (often exceeding six figures)


Many are financially capable of purchasing a home but choose to rent due to lifestyle flexibility, job mobility, or a desire to avoid the responsibilities of homeownership in today’s market.


Policy, Perception, and Market Impact

Build-to-rent has also entered the policy conversation. While concerns have been raised nationally about institutional ownership of single-family homes, McNeilage emphasizes that build-to-rent is fundamentally different. Because these homes are purpose-built rentals, they expand housing options without reducing for-sale inventory.


This distinction has been acknowledged in recent policy discussions, where build-to-rent developments have been viewed as part of the solution to America’s housing shortage rather than a contributor to it.


A Bridge Between Renting and Owning

At its core, build-to-rent fills a critical gap in the housing market. It offers a middle ground between apartment living and homeownership — delivering the comforts of a single-family home with the flexibility of renting.



As demand for attainable, high-quality housing continues to rise, the build-to-rent model is well positioned to play a long-term role in shaping communities, supporting workforce mobility, and addressing housing supply challenges across the country.

By Bruce McNeilage July 28, 2025
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By Bruce McNeilage July 28, 2025
There have been a lot of headlines about the number of investors, both large and small, snapping up homes as investments. Kinloch Partners co-founder & CEO Bruce McNeilage explains who these investors are and why so many are getting into housing. To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here . Click the image above to watch the entire video. 00:00 Speaker A When we talk about these investors moving in, what kind of investors are we talking about, Bruce? Are we talking about relatively are these smaller investors, or these private equity players? Who are they? 00:18 Bruce Sure, they're all the above, right? They're small mom and pop investors. They're buying four and five houses here and there. They're mid-tier companies like us. We'd like to do another 100 to 200 houses by the end of the year. They're larger players, and then there are the ones in between. Now, family offices, sovereign wealth funds, the hedge funds, the REITs, everybody is coming into the market right now. There's been too much money on the sidelines, and we're really starting to see these builders benefit because they have a lot of excess inventory, and folks like us can come in, clean up their inventory here in the next few months, and really uh help them with their profits and buy up their inventory. 01:06 Speaker A So that's interesting, Bruce. So part of the trend here is its home builders have a lot of inventory. That's part of the the driver here. 01:18 Bruce Yeah, absolutely. Mom and pops are having a tough time qualifying for mortgages, right? The interest rates are just too high in the last 52 weeks. You know, you look at Freddie Mac numbers, they've basically stayed the same. We're hovering just under 7%. People cannot afford mortgages right now. So the next best thing is to rent a brand new house. Well, who do you rent a brand new house from? The people that have bought one, or the people that have built one. And so we're really offering something that most people can't get, a brand new house, instead of buying it, you're renting it. 02:07 Speaker A And the smaller investor, Bruce, in particular, that this was really the trend the kind of journal pointed out here, is there a reason right now, Bruce, that smaller investors would be more active? 02:25 Bruce Yeah, sure. So small investors can borrow money from credit unions. They can borrow against their 401k. They can do a lot of different things that larger investors aren't going to do. And when you see the the price of houses coming down, when you see the inventory come uh going up, and when you also see all these builder incentives, it really helps a small investor get in the game, so to speak, because they are getting these discounts from these builders. 03:05 Speaker A And is the business model there, Bruce, for the smaller investor? It's what, you move in, buy a home, make some modest renovations, rent it with the aim of of one day selling it. Is that the idea? 03:22 Bruce Yeah, most people are looking at either buying a new house or what I call a used house and fixing it up. You cash flow it for a number of years, let's say three to five years. It goes up in value, and then you sell it. A lot of people are just in this for the capital gains. Some people are in it for the income and capital gains, but the name of the game is to have positive cash flow from day one and then sell it at a profit at the end. 03:54 Speaker A Is there are there advantages, Bruce, a smaller investor, relatively would have over a private equity player? 04:08 Bruce Yeah, I think they can be nimble. I don't think they have the same rules. They certainly don't have investment committees. And so they can choose to buy a house, rent a house, sell a house, and they can pay what they want to pay. You know, again, they don't have a mandate from an investment committee. So if they want to buy something with a lower cap rate, if they want to buy something with a higher cap rate or something big, small, uh you know, older, uh newer, they can be as nimble as they want where the larger funds can't. They have mandates. You know, they have a buy box and uh and and they've got some restrictions, and we do too. 04:57 Speaker A I'm sure, Bruce, there are some folks who are watching this right now who think, well, hold on a second. Doesn't this trend, doesn't this thing that Bruce and Josh are talking about ultimately make it that much tougher for regular Americans, Bruce, to come in and bid and compete?  05:25 Bruce Yeah, so you would think that, but what we're doing is we're not taking inventory out of the market. For us, we're building brand new houses, not taking inventory out of the market. And then these houses are available in the MLS. You know, you buy houses from the different large builders. Anybody can buy those houses today. It's just people are not. So investors are coming in, cleaning up this inventory, buying the houses, but quite frankly, they're available to everyone. It's just people can't afford them. So it's buying up the houses and making more stock available again, not to buy, but for people that can't buy but to rent.
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